Field Marketing Manager

US-MA-Waltham
Job ID
17070

Position Description & Responsibilities

Do you love to partner with a sales team, get in front of prospects and customers, drive programs to grow pipeline?

 

Are you creative but also detail-oriented?

 

Do you thrive in a fast-paced environment?

 

The Field Marketing Manager plans and executes programs to acquire new prospects and advance existing opportunities for the Dynatrace North America enterprise sales teams. Programs include: account based marketing, company hosted events, joint partner activities, industry trade shows and user groups.

 

Responsibilities:

  • Partner with field, inside and channel sales to build regional and account based marketing plans
  • Work with marketing teams to integrate field programs into go-to-market campaigns
  • Drive programs from planning through delivery to achieve marketing qualified lead goals
  • Manage all program activities including strategy, budget, planning, execution, analysis and optimization
  • Staff events – position requires 35% travel

Qualifications

  • 2-5+ years of experience in B2B marketing at tech company
  • Demonstrated success in supporting field, inside and partner sales teams
  • Demonstrated success in driving innovation and operational excellence
  • Proven experience managing all aspects of event marketing: research, agenda development, sponsorship negotiation, speaker placement, content creation, audience acquisition, promotion, venue, logistics, staffing, vendor management.
  • Proven ability to build and execute demand generation campaigns with a marketing automation platform, Marketo preferred
  • Experience with programs directed at both IT and business owners
  • Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders, especially with Sales.
  • Understands how to use social media in an overall demand creation approach
  • Experience in development, growth and support of local user group communities
  • Excellent interpersonal and communication skills with ability to work with multiple teams and represent the company in a positive, professional manner
  • Exceptional organizational and project management skills:
    • lead cross-functional virtual teams to deliver programs
    • manage multiple projects simultaneously
    • work on tight deadlines and keep all programs on schedule

Company Message

Dynatrace is the innovator behind the industry’s premier Digital Performance Platform, making real-time information about digital performance visible and actionable for everyone across business and IT. We help customers of all sizes see their applications and digital channels through the lens of their end users. Over 8,000 organizations use these insights to master complexity, gain operational agility, and grow revenue by delivering amazing customer experiences.

 

We offer competitive salary, company-sponsored premium Medical & Dental Plans, company-paid Holidays, Vacation, Personal, Sick Days and a company matching 401(k) Plan. We are an EOE -Minorities/Women/Disabled/Veterans employer and VEVRAA Federal Contractor.

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