PR Director

Job ID

Position Description & Responsibilities

Dynatrace is looking for a high energy communications professional responsible for driving results-oriented PR in a fast-paced environment, and driving external communication programs that establish Dynatrace’s leadership in the digital performance management space.


This role reports to the Senior Director of Brand and Communications, and serves as a member of the broader world-wide marketing team.


  • Building a comprehensive media strategy and overseeing planning, execution and management of communications for Dynatrace globally, in a co-ordinated effort with broader brand campaigns and management.
  • Managing the day to day execution, strategies and outcomes of two global PR agencies in North America and United Kingdom.
  • Disseminate global PR campaigns to regional PR and marketing teams for localization and dissemination, collect and report back on global results.
  • Forging new relationships with strategic media and influencer groups, in a co-ordinated effort with PR agencies and leadership.
  • Support organizational brand campaign planning as needed.
  • Developing external thought leadership and communications plans to enhance Dynatrace’s reputation and drive brand preference.
  • Developing strategies to respond to major public issues (as needed) that provide an opportunity for Dynatrace to position itself as an expert and thought leader in its field
  • Benchmark, measure and regularly report in to management on PR outcomes and learnings
  • Track and report on new trends and issues affecting the industry.
  • Assist in the development of planning and executing on a corporate crisis management program and process.
  • Measuring all programs and adjusting plans as necessary for optimal results and success.



  • 15+ years of relevant experience and a Bachelor’s Degree in Communications, Marketing or a related field
  • Demonstrated experience and success in tech B2B PR
  • Beyond exceptional writing skills
  • Ability to work effectively in a fast-paced marketing environment with diverse content matter – from big business messaging to technical product detail
  • Business acumen
  • Team player, sense of humour and ability to dig in and work alone when it’s go-time.

Company Message

Dynatrace has redefined how you monitor today’s digital ecosystems. AI-powered, full stack and completely automated, it’s the only solution that provides answers, not just data, based on deep insight into every user, every transaction, across every application. The world’s leading brands, including, 72 of the Fortune 100, trust Dynatrace to optimize customer experiences, innovate faster and modernize IT operations with absolute confidence.


We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an equal opportunity employer and VEVRAA Federal Contractor. We consider all qualified applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, veteran status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement.


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